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Are your customers having a hard time navigating your website? Do you even know if they like it? Having a website that appeals to all who encounter it is incredibly important, as you want them to stick around for a while and take a good look at your offerings. If your website isn’t appealing, they won’t even take a second glance before finding another website that better suits their needs. Here are a few ways to make your website more consumer friendly.

Use Human Faces

When people go to a website, they like to immediately know what kind of person they’re interacting with. Would you walk into a store and talk to someone in the back room that you never get to see? Probably not. The same goes for websites. People want to know who runs it so they know who they should be learning to trust. When you can, use human faces, whether they are the faces who lead your company or not.

Use Easy to Understand Language

No one hates technobabble more than a customer. Customers like clear-cut, easy-to-understand phrases and sentences. Using big words and big phrases doesn’t make you look more important, it makes you look like you’d rather be above someone instead of on their level. This applies even more to situations where a customer is trying to solve an issue; they might not even know the “technical” name of the issue that they are having.

Navigation Starts on the Left

When you’re doing a menu, keep how people read in mind. They read left to right intuitively, so they’re going to start looking for the answer to their questions on the left. Make sure the most important things a customer should know are on the left.