Two Tips on How to Define “Good Ideas”
Posted by aonenetworks On October 5, 2012
When you’re not sure if the idea you have in your head is a good one, consider these two tips.
Inspiration Comes from Outside the Industry
People who take innovation to the max don’t even look at services similar to theirs to get new ideas. They look everywhere else instead. Steve Jobs just liked the ideas of computers and design. He took those concepts and combined them to invent a new type of computer. The stock prices for his company just breached $800 a share in the meantime. Cirque du Soleil is famous for taking the feel of a circus and integrating it with outside ideas and concepts. Their circus has very little to do with elephants, tightrope walkers and tent performances and much more to do with art. Even though this concept isn’t for everyone, Cirque de Soleil has been around for years, and they’re more popular than ever.
An Innovative Idea Taps into Human Needs and Desires
There are a couple of motivations that truly run deep in most of the human population – the drive for fun, popularity, comfort, companionship and nice things. An experience that appeals to any of those things will likely be most enjoyable for many people. That includes opening a fun restaurant that has an excellent, inspiring way of serving food. Even if the experience is expensive, many people believe paying for an experience instead of a thing is the only way to go. And if an experience is absolutely extraordinary – think the iPad 2 or a performance of Circque du Soleil – people will consider the expense worthwhile, and will pay just about anything. The truth is that things like the iPad satisfy more than one need. The iPad alone is a mini-secretary that almost fits in your pocket, but it can also be used for education, fun, and exciting activities.
