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Are your clickthroughs not converting like you wish they would? There’s probably a very specific reason for that, and as a business owner (or a webmaster) it’s your job to figure out why. If you’ve fixed everything you can see that’s wrong and don’t know where else to look, read the following three mistakes that are commonly found on otherwise good websites.

Bad Design

Customers are on your website because they want to accomplish something. If your website doesn’t say “accomplishment” with its design, you’re not likely to make them long-term clients of yours. Keep everything in order, and make sure your lead-generation forms are really easy to complete. Just require a name and email (maybe phone number as well) and let them be on their way. You can do the rest of the work.

Out-of-Date Information

If the information you have available to your customers is out of date, you’re making a huge mistake. Updating websites is super easy. If you don’t update the information on a regular basis, it looks like you don’t care enough to keep potential clients in the loop – and that will automatically alienate a lot of people. While you’re at it, make sure Facebook, Google+, Twitter, and Google Local all has up-to-date information as well.

Lack of Proper Keyword Use

Keywords shouldn’t saturate your content so heavily that it’s not readable, but they should be present nevertheless. If you don’t have any experience with keywords, that’s okay – you can try Google AdWords for help. The secret is that proper keywords for your products and services will rank you properly on Google, and that will make sales. Verify your keywords with KeywordDiscover.com when you have a chance so you know the ones you chose as accurate and useful as possible.