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Google+ communities haven’t been around that long, but they’re already useful, successful places that any company can use to boom their business. In fact, Google+ communities can be a game changer for a company or business that is incredibly active and diligent when it comes to using it. If you’re looking for a way to promote your brand or drive serious traffic to your site, here are a few ways you can through the use of Google communities.

Answer Questions and Have Yours Answered, Too

Do you have questions about running your new business, or do you have some knowledge you’d like to share with others? Specific questions for your customers and other large players in your market will almost always answer your questions, especially if they’re part of a respected G+ community. These communities are often composed of those who know what they’re doing.

Find Ideas for Your Content

Coming up with original blog ideas, especially when you’re new to the community and aren’t sure what people want to read about, can be difficult. Don’t steal anyone’s ideas, but you can certainly see what they have to say to get a good feel for what you should be writing as well. What are people talking about in the G+ communities you’re part of? What questions do they have that you can answer in some content?

Get Involved in Those Discussions

Instead of just watching the posts scroll by and hoping that you’ll get some ideas that will be useful for your business, actually interact with those who are interested in the same things you’re interested in. It will be easier to focus on what the people really want once you actually hear it straight from the people themselves.